CORPORATE IDENTITY PACKAGE

Corporate Identity Business Package will get your business’s web and offline presence up and running in no time.  Getting your company image right from the offset is an essential task for all startup and small business. Your digital and printed brand is a core part of your business presence. The package can also be used by new projects, individuals and small businesses.

Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding, these different forms of branding can, and often do, take place side-by-side within a given corporation. The ways in which corporate brands and other brands interact is known as the corporate brand architecture.

CORPORATE IDENTITY PACKAGE INCLUDE

LOGO DESIGN

A corporate logo is a powerful corporate identity tool and, as the symbol by which public recognizes a firm, is in some cases more valuable than the physical assets of the firm.

SOCIAL MEDIA DESIGN

Ramp up your next social media campaign by adding beautifully designed graphics!

If you’re a new brand starting out or an existing one looking to improve your social media strategy – visual content will help establish your online identity.

Between Facebook, Twitter, LinkedIn and Google+, almost three billion people are active social media users. So how can you leverage them to your business? The answer is simple – by creating interesting and engaging social media graphics.

STATIONERY DESIGN

Creating brand communications pieces is kind of like cooking such a multilayered dish. Every bits of company should represent its sign and signature to represent its values.

WEBSITE DESIGN

Corporate Website design: If you want a customer friendly website, but with a professional setup, you need to get the help of these professional corporate website designers. These designers tend to know what clicks with the customers. If your business is into website hosting, it makes sense to have a clean and professional website

To be continued…

References:

https://designschool.canva.com/branding-identity-design/

http://www.draward.com/corporate-identity-business-package/

https://en.wikipedia.org/wiki/Corporate_branding

Ten ways to build a brand for your small business

Ten ways to build a brand for your small business

1. Start by defining your brand.

Review the product or service your business offers, pinpoint the space in the

market it occupies and research the emotive and rational needs and concerns

of your customers. Your brand character should promote your business, connect

with your customer base and differentiate you in the market.

2. When building your brand, think of it as a person.

Every one of us is an individual whose character is made up of beliefs, values and

purposes that define who we are and who we connect with. Our personality

determines how we behave in different situations, how we dress and what we

say. Of course for people it's intuitive and it's rare that you even consider what

your own character is, but when you're building a brand it's vital to have that

understanding.

3. Consider what is driving your business.

What does it believe in, what is its purpose and who are its brand heroes. These

things can help establish your emotive brand positioning and inform the identity

and character for brand communications.

4. Aim to build long-term relationships with your customers.

Don’t dress up your offering and raise expectations that result in broken

promises, create trust with honest branding — be clear who your company is and

be true to the values that drive it every day.

5. Speak to your customers with a consistent tone of voice.

It will help reinforce the business’ character and clarify its offering so customers

are aware exactly what to expect from the product or service.

6. Don't repeat the same message in the same way over and over again.

Alternatively, aim to make your key messages work together to build a coherent

identity.

7. Don’t try to mimic the look of chains or big brands.

Try and carve out your own distinctive identity. There is a big consumer trend

towards independent establishments, and several chains are in fact trying to

mimic an independent feel to capture some of that market. Truly independent

operators can leverage their status to attract customers who are looking for

something more original and authentic, that aligns with how feel about

themselves.

8. Be innovative, bold and daring – stand for something you believe in.

Big brands are encumbered by large layers of bureaucracy, preventing them from

being flexible and reacting to the ever-changing needs of their customers. Those

layers of decision-makers can make it hard for them to be daring with their

branding.

9. Always consider your branding when communicating with customers.

Don't lose your pride or dilute your brand positioning with indiscriminate

discounting. Try offering more, rather than slashing prices. Promotions are an

opportunity to reinforce your brand mission.

10. The old way of stamping your logo on everything won't cut it.The future 

of branding is fluid and engaging — respect your customer's intelligence

by not giving everything away up front. Generate some intrigue and allow 

them to unearth more about your brand for themselves. This is the way to

foster ambassadors who revel in telling other people what they have discovered.

Written by Dan Einzig of Mystery, the agency that helped develop brands for

clients including the growing café chain Giraffe, Caffé Italia, Ponti’s Italian Kitchen,

Caffé Ritazza, Masala Masala, Gino Gelato, Monkey Nuts and Za Za Bazaar, the

largest restaurant in Britain.

References and content collected from:

http://www.marketingdonut.co.uk/marketing/marketing-strategy/branding/ten-

ways-to- build-a- brand-for- your-small- business

Corporate Identity

A corporate identity is the manner which a corporation, firm or business presents themselves to the public, such as customers and investors as well as employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate business objectives. It is typically visually manifested by way of branding and the use of trademarks.^[1] but also includes things like product design, advertising, public relations and the like.

In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and would include approved colour palettes, typefaces, page layouts and other such.

Corporate Identity and Integrated Marketing Communications (IMC)

Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers (Businessdictionary.com, n.d.). These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colours and in some cases, even the physical appearance of customer facing employees (Businessdictionary.com, n.d.). Corporate Identity is either weak or strong; to understand this concept, it is beneficial to consider exactly what constitutes a strong corporate identity.

Consonance, in the context of marketing, is a unified message offered to consumers from all fronts of the organisation (Laurie & Mortimer, 2011). In the context of corporate identity, consonance is the alignment of all touch points (Bailey, 2015). For example, Apple has strong brand consonance because at every point at which the consumer interacts with the brand, a consistent message is conveyed. This is seen in Apple TV advertisements, the Apple Store design, the physical presentation of customer facing Apple employees and the actual products, such as the iPhone, iPad and MacBook laptops. Every Apple touch point is communicating a unified message: From the advertising of the brand to the product packaging, the message sent to consumers is ‘we are simple, sophisticated, fun and user friendly’ (Marketing Minds, 2014). Brand consonance solidifies corporate identity and encourages brand acceptance, on the grounds that when a consumer is exposed to a consistent message multiple times across the entirety of a brand, the message is easier to trust and the existence of the brand is easier to accept (Hoyer, MacInnis & Pieters, 2012). Strong brand consonance is imperative to achieving strong corporate identity.

Strong consonance, and in turn, strong corporate identity can be achieved through the implementation and integration of Integrated Marketing Communications (IMC). IMC is a collective of concepts and communications processes that seek to establish clarity and consistency in the positioning of a brand in the mind of consumers (Ang, 2014). As espoused by Holm (cited in Laurie & Mortimer, 2011), at its ultimate stage, IMC is implemented at a corporate level and consolidates all aspects of the organisation; this initiates brand consonance which in turn inspires strong corporate identity. To appreciate this idea with heavier mental weight it is important to regard the different levels of IMC integration.

The Communication Based Model, advanced by Duncan and Moriarty (as cited in Laurie & Mortimer, 2011) contends that there are three levels of IMC integration; Duncan and Moriarty affirm that the lowest level of IMC integration is level one where IMC decisions are made by marketing communication level message sources. These sources include personal sales, advertising, sales promotion, direct marketing, public relations, packaging and events departments. The stake holders concerned at this stage are consumers, local communities, media and interest groups (Duncan and Moriarty, 1998 as cited in Laurie & Mortimer, 2011). At the second stage of IMC integration Duncan and Moriarty (as cited in Laurie & Mortimer, 2011) establish that level one integration departments still have decision making power but are now guided by marketing level message sources. At stage two integration the message sources are those departments in which product mix, price mix, marketing communication and distribution mix are settled; appropriately, stakeholders at this stage of integration are distributors, suppliers and competition (Duncan and Moriarty, 1998 as cited in Laurie & Mortimer, 2011). It should also be noted that it is at this stage of integration that consumers interact with the organisation (Duncan and Moriarty, 1998 as cited in Laurie & Mortimer, 2011). Moving forward, the last stage Duncan and Moriarty’s Communication Based Model (as cited in Laurie and Mortimer, 2011) is stage three where message sources are at the corporate level of the organisation; these message sources include administration, manufacturing operations, marketing, finance, human resources and legal departments. The stake holders at this level of IMC integration are employees, investors, financial community, government and regulators (Duncan and Moriarty, 1998 as cited in Laurie & Mortimer, 2011). At the final stages of IMC integration, IMC decisions are made not only by corporate level departments but also by departments classed in stages one and two. It is the inclusion of all organisational departments by which a horizontal, non linear method of communication with consumers is achieved. By unifying all fronts of the marketing firm, communications are synchronised to achieve consistency, consonance and ultimately strong corporate identity.

To be continued…..

References:

https://en.wikipedia.org/wiki/Corporate_identity

http://www.fusionplate.com/3014/free-brandingidentity-stationery-psd-mockups/

Ang, L. (2014). Principles of Integrated Marketing Communications. New York City, NY: Cambridge University Press.

Bailey, P. (2015). Marketing to the senses: A multisensory strategy to align the brand touchpoints. Retrieved December 8, 2015 from WARC: www.warc.com

Belch, G. E., & Belch, M. A. (2012). Advertising and promotion: An integrated marketing communications perspective (9th ed.). New York, NY: McGraw-Hill Irwin.

Businessdictionary.com. (n.d.). Corporate identity. Retrieved March 18, 2016, from http://www.businessdictionary.com/definition/corporate-identity.html

Businessdictionary.com. (n.d.). Personal communication. Retrieved March 17, 2016, from http://www.businessdictionary.com/definition/personal-communication-services-PCS.html

Dahlen, M., Lange, F., & Smith, T. (2010). Marketing communications: A brand narrative approach. West Sussex, UK: John Wiley & Sons.

Dictionary.com. (n.d.). Disire. Retrieved March 17, 2016, from http://www.dictionary.com/browse/desire?s=t

Effie Worldwide. (2015). LifeBeat: Know your status stage. Retrieved December 8, 2015 from WARC: http://www.warc.com/

Hoyer, W.D., MacInnis, D.J., & Pieters, R. (2012). Consumer behavior (6th ed.). Mason, OH: Cenage Learning.

Laudon, K.C., & Laudon, J.P. (2013). Essentials of management information systems (10th ed.). Harlow, Essex: Pearson Education Limited.

Laurie, S., & Mortimer, K. (2011). ‘IMC is dead. Long live IMC’: Academics' versus practitioners' views. Journal of Marketing Management, 27(13-14),1464-1478.

Marcom Projects (2007). Persuasion in everyday life. Retrieved from Kanopy: https://aut.kanopystreaming.com/video/persuasion-everyday-life/

Marketing Minds. (2015). Apple brand architecture. Retrieved March 18, 2016 from http://www.marketingminds.com.au/apple_branding_strategy.html

VISIT our WEBSITE

Global Waeming

Q: What causes global warming?

A: Global warming occurs when carbon dioxide (CO2) and other air pollutants collect in the atmosphere and absorb sunlight and solar radiation that have bounced off the earth’s surface. Normally, this radiation would escape into space—but these pollutants, which can last for years to centuries in the atmosphere, trap the heat and cause the planet to get hotter.

In the United States, the burning of fossil fuels to make electricity is the largest source of heat-trapping pollution, producing about two billion tons of CO2 every year. Coal-burning power plants are by far the biggest polluters. The country’s second-largest source of carbon pollution is the transportation sector, which generates about 1.7 billion tons of CO2 emissions a year.

Curbing dangerous climate change requires very deep cuts in emissions, as well as the use of alternatives to fossil fuels worldwide. The good news is that we’ve started a turnaround: CO2 emissions in the United States actually decreased from 2005 to 2014, thanks in part to new, energy-efficient technology and the use of cleaner fuels. And scientists continue to develop new ways to modernize power plants, generate cleaner electricity, and burn less gasoline while we drive. The challenge is to be sure these solutions are put to use and widely adopted.

Q: Is the earth really getting hotter?

A: Yes. Over the past 50 years, the average global temperature has increased at the fastest rate in recorded history. And experts see the trend is accelerating: All but one of the 16 hottest years in NASA’s 134-year record have occurred since 2000.

Climate change deniers have argued that there has been a “pause” or a “slowdown” in rising global temperatures, but several recent studies, including a 2015 paper published in the journal Science, have disproved this claim. And scientists say that unless we curb global-warming emissions, average U.S. temperatures could increase by up to 10 degrees Fahrenheit over the next century.

Q: Is global warming causing extreme weather?

A: Scientists agree that the earth’s rising temperatures are fueling longer and hotter heat waves, more frequent droughts, heavier rainfall, and more powerful hurricanes. In 2015, for example, scientists said that an ongoing drought in California—the state’s worst water shortage in 1,200 years—had been intensified by 15 percent to 20 percent by global warming. They also said the odds of similar droughts happening in the future had roughly doubled over the past century. And in 2016, the National Academies of Science, Engineering, and Medicine announced that it’s now possible to confidently attribute certain weather events, like some heat waves, directly to climate change.

The earth’s ocean temperatures are getting warmer, too—which means that tropical storms can pick up more energy. So global warming could turn, say, a category 3 storm into a more dangerous category 4 storm. In fact, scientists have found that the frequency of North Atlantic hurricanes has increased since the early 1980s, as well as the number of storms that reach categories 4 and 5. In 2005, Hurricane Katrina—the costliest hurricane in U.S. history—struck New Orleans; the second-costliest, Hurricane Sandy, hit the East Coast in 2012.

The impacts of global warming are being felt across the globe. Extreme heat waves have caused tens of thousands of deaths around the world in recent years. And in an alarming sign of events to come, Antarctica has been losing about 134 billion metric tons of ice per year since 2002. This rate could speed up if we keep burning fossil fuels at our current pace, some experts say, causing sea levels to rise several meters over the next 50 to 150 years.

Q: Why should I care?

A: Each year, scientists learn more about how global warming is affecting the planet, and many agree that environmental, economic, and health consequences are likely to occur if current trends continue. Here’s just a smattering of what we can look forward to:

• Melting glaciers, early snowmelt, and severe droughts will cause more dramatic water shortages and increase the risk of wildfires in the American West.
• Rising sea levels will lead to coastal flooding on the Eastern Seaboard, especially in Florida, and in other areas such as the Gulf of Mexico.
• Forests, farms, and cities will face troublesome new pests, heat waves, heavy downpours, and increased flooding. All those factors will damage or destroy agriculture and fisheries.
• Disruption of habitats such as coral reefs and Alpine meadows could drive many plant and animal species to extinction.
• Allergies, asthma, and infectious disease outbreaks will become more common due to increased growth of pollen-producing ragweed, higher levels of air pollution, and the spread of conditions favorable to pathogens and mosquitoes.