" The actions people take on
Facebook -- liking, clicking, commenting or sharing a post -- are historically
some of the main factors considered to determine what to show at the top of
your News Feed. But these factors don’t always tell us the whole story of what
is most meaningful to you " Cheng Zhang and Si Chen, the Facebook software
engineers said.
According to a blog post we have
also learnt from them that social network is now relying on user feedback to
help it deliver a more meaningful News Feed experience to its 1.6 billion users.
But the key to getting visibility in a Facebook News Feed is no longer just
about how many likes and comments a post receives.
" News Feed will begin to
look at both the probability that you would want to see the story at the top of
your feed and the probability that you will like, comment on, click or share a
story " Facebook stated in a blog post on MONDAY. "We will rank
stories higher in feed which we think people might take action on, and which
people might want to see near the top of their News Feed "
The social media network said it
gathered user feedback by analyzing the way these users’ rate posts on a
one-to-five scale before deciding on the change. They also used this
information to understand what stories matter the most to people, even if they
choose not to click, like or comment on them.
" We ask over a thousand
people to rate their experience every day and tell us how we can improve the
content they see when they check Facebook -- we call this our Feed Quality
Panel. We also survey tens of thousands of people around the world each day to
learn more about how well we're ranking each person's feed " the blog post
said.
Therefore Facebook users can once
again expect to see a change to their News Feeds. The updated algorithm will
weigh the level of engagement on a post as well as the likelihood a user may
want to see it at the top of their feed.
Facebook also made some key
changes to News Feed last summer when it began allowing users to take control
of their News Feed preference, allowing users to select group of pages and
friends whose posts Facebook promises to always share first at the top of a
user's News Feed.
Courtesy: abcnews.go
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