Batman
v Superman: Dawn of Justice just broke a record for the biggest
Friday-to-Friday drop for a major big-budget comic book movie. We can
talk all we want about how the movie is more appreciated by the fans or
its passionate online fan base than by the critics. But if this second
Friday (and likely second weekend) figure is any indication, the
majority of the general populace no longer cares. It’s neither a
passionate embrace nor vitriolic hatred, but merely relative
indifference. Yes, we’re still talking about a $15.35 million second
Friday and a $50m+ second weekend, but in terms of legs, this film sadly
doesn’t seem to have any.
In a general rule, opening weekend is about marketing and pre-release interest. Whether or not the movie is any good, and whether or not audiences respond to the picture, is best measured by the second and third weekends. Batman v Superman: Dawn of Justice just had a bigger Friday-to-Friday drop than any major/big-budget comic book movie ever. It suffered a drop of 81.2% from its $81.5m opening day. Yes, that includes $27.7m worth of Thursday previews. But this would still be a 71.5% drop even from the “pure” $53.8m Friday figure.
This plunge is just a little jaw-dropping, even if it’s not a record for all saturated releases. Offhand, Harry Potter and the Deathly Hallows part 2 dropped 84% on its second Friday and High School Musical 3 dropped 90% on its second Friday, though that Friday was Halloween. But there was almost no competition in terms of big movies this weekend. God’s Not Dead 2 will make around $9 million for the weekend while all of the other new releases/expansions (Meet the Blacks, Eye in the Sky, I Saw the Light, Midnight Special, Miles Ahead, and Hello, My Name Is Doris) will make around $13m total.
In a general rule, opening weekend is about marketing and pre-release interest. Whether or not the movie is any good, and whether or not audiences respond to the picture, is best measured by the second and third weekends. Batman v Superman: Dawn of Justice just had a bigger Friday-to-Friday drop than any major/big-budget comic book movie ever. It suffered a drop of 81.2% from its $81.5m opening day. Yes, that includes $27.7m worth of Thursday previews. But this would still be a 71.5% drop even from the “pure” $53.8m Friday figure.
This plunge is just a little jaw-dropping, even if it’s not a record for all saturated releases. Offhand, Harry Potter and the Deathly Hallows part 2 dropped 84% on its second Friday and High School Musical 3 dropped 90% on its second Friday, though that Friday was Halloween. But there was almost no competition in terms of big movies this weekend. God’s Not Dead 2 will make around $9 million for the weekend while all of the other new releases/expansions (Meet the Blacks, Eye in the Sky, I Saw the Light, Midnight Special, Miles Ahead, and Hello, My Name Is Doris) will make around $13m total.
Courtesy: forbes.com
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