Corporate Logo
A
logo (abbreviation of logotype,from Greek: λόγος logos "word" and
τύπος typos "imprint") is a graphic mark, emblem, or symbol commonly
used by commercial enterprises, organizations and even individuals to aid and
promote instant public recognition. Logos are either purely graphic
(symbols/icons) or are composed of the name of the organization (a logotype or
wordmark).
A logo is not your brand, nor is
it your identity. Logo design, identity design and branding all have different
roles that together, form a perceived image for a business or product.
In
the days of hot metal typesetting, a logotype was one word cast as a single
piece of type, e.g. "The" in ATF Garamond (as opposed to a ligature,
which is two or more letters joined, but not forming a word). By extension, the
term was also used for a uniquely set and arranged typeface or colophon. At the
level of mass communication and in common usage a company's logo is today often
synonymous with its trademark or brand.
Corporate Logo
A corporate logo is a powerful
corporate identity tool and, as the symbol by which public recognizes a firm,
is in some cases more valuable than the physical assets of the firm.
Few things need to know first..
Brand – The perceived emotional
corporate image as a whole.
Identity– The visual aspects that form part of
the overall brand.
Logo – A logo identifies a
business in its simplest form via the use of a mark or icon.
Logo Design
Logo design is an important area
of graphic design, and one of the most difficult to perfect. The logo
(ideogram) is the image embodying an organization. Because logos are meant to
represent companies' brands or corporate identities and foster their immediate
customer recognition, it is counterproductive to frequently redesign logos.
Design Protection
Logos and their design may be
protected by copyright, via various intellectual property organizations
worldwide which make available application procedures to register a design to
give it protection at law. For example, in the UK, the Intellectual Property
Office (United Kingdom) governs registered designs, patents and trademarks.
Ordinarily the trademark registration will not 'make claim' to colors used,
meaning it is the visual design that will be protected, even if it is reproduced
in a variety of other colors or backgrounds.
To be continued…
References
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