High Quality Images mean Higher Sales Conversions

According to a study, 50% of online customers say that High quality images provide customers all he necessary information's which help customers to take buying decision. This is a grand news for online retailers. Online retailers use the Internet to reach a broader audience in order to promote and sell products. Customers now expect a quality online hopping experience. A website that is poorly invented and poorly designed will yield poor results. An experiment showed that the number one criterion for deciding the authenticity of the presented material was the website’s design. The quality of images can make or break the design of a site – having a direct effect on the brand’s reputation.

Composition, clarity, brightness, resolution, strong contrast between foreground and background as well as a clean and uniform background are just some of the factors which defines an image as a good one. The biggest names on the web have some minimum requirements to make sure they are optimal for high resolution displays. Some useful ways which boost the conversion rate by using images throughout your website are given below---

Emotions Rule

Many people buy for emotional reasons. If you make them feel just right, they’ll take action. The same rule applies when choosing images for your site. A positive image brings out positive emotions. It could be a smile, a smirk or a gesture. Customers know what you’re trying to convey. Make them feel good, happy, proud, wanted. They’ll agree with you and connect better. The perks of leveraging emotions can be very powerful, and it will work.

Give Images A Human Touch

Using human faces boost your website’s conversion rate. They get your prospects to focus more and this causes them to draw towards a common point of interest.

Consider Using A Mascot

Site mascots are highly popular now-a-days. Websites and blogs are using them for branding. They are being used to create a bonding experience with the customers and can solidify marketing motif. The sites create a strong image in their audience’s mind.

Show Validation

Customers don’t want to make a wrong decision. They want to be convinced before buying anything. If your website has pictures of your happy customers, your conversion grows. It’s a natural process that will never change. Add a dash of testimonials along with their pictures and voila – chances are your conversion rate will automatically go up.

Don't Exercise Bad Stock Photos

The 90’s are gone. The web 1.0 era has ended. This is the social age of the Internet. People don’t look at the web like they used to. They’re more connected than ever and educated. People can tell if you’ve used a cheesy stock photos.

They used to be a rage back then, but not now. Your prospects will know you’re trying to fool them with people shaking hands in suits. So in order to get a higher conversion rate today, you need to do the opposite. Choose stock photos intelligently – even if you have to spend more money.

Your site has to look professional enough to convert better. If the stock photos you go for look obvious, you get a thumbs down from your visitors. Not good. Your aim should be to send a positive message to your audience. Be smart and go for stock photos that you know will be right for your site, in every way.

Persuading your online customer to buy is only possible if they find their way to your site in the first place. Optimizing your images for search engines is crucial for e-commerce success. Making sure you name your images descriptively is just the beginning. Using the right alt tags is often overlooked and can cost you high rankings.

Another critical factor for SEO success is image file size. Page loading times can make or break your site as both Google and the customer will punish your site if it takes too long to load. Especially with the dominance of mobile devices loading speed simply can’t be ignored. Thumbnails are notorious for causing slow performance as they are often overlooked when optimizing image file sizes.

Investing in high quality product images definitely has a positive effect on your e-commerce success. Online customer expectations are quickly evolving and having the right images on your site is essential. Making sure they are high quality, presented in a consistent way and are optimized for SEO is no longer optional but mandatory.